I'm interested in what moves people.
Emotionally. Physically. Collectively.
I'm Lawrence Dreyfuss, a communications professional, yoga and meditation teacher, producer, and artist based in Brooklyn.
My career has moved through media, nonprofit communications, organizing, yoga, contemplative practice, nightlife, and Jewish communal life. What connects those worlds for me is an interest in how people make meaning together.
Communications
I came to communications through storytelling.
My background spans film, nonprofit communications, organizing, digital strategy, video, and editorial work. I’ve worked on everything from national brand systems and social strategy to field-produced video, campaign messaging, and audience growth.
At Action Against Hunger, I helped build more rigorous systems for social media and video, combining analytics, experimentation, storytelling strategy, and training across international country offices. Earlier, at DSA, I worked on national design and communications infrastructure during a period of rapid organizational growth.
What interests me most is not simply making content. It’s figuring out how ideas travel, what makes people pay attention, and how organizations can communicate with greater clarity, consistency, and humanity.
Embodiment
Alongside that work, I’ve spent years studying movement, meditation, and embodied practice.
I’m a 500-hour registered yoga teacher, with training in Brooklyn and Mysore, India, as well as additional study in Thai massage, hands-on assists, meditation, and Buddhist practice. My teaching ranges from power vinyasa and foundational yoga to meditation, somatic exploration, and more experiential forms of movement.
I’m interested in practice that builds awareness rather than simply performance: learning how to notice sensation, breathe through difficulty, move with greater choice, and become more attentive to what is actually happening in the body.
Community
Much of my work eventually comes back to gathering people.
I created The Sabbath Dance as an experiment in bringing ecstatic dance, Jewish ritual, music, and Shabbat into the same room. As the community around it grew, that work developed into The Jewish Embodiment Lab, an organization exploring new forms of Jewish life through movement, ritual, music, and the body.
I’ve also produced retreats, dances, immersive events, and communal rituals, DJed ecstatic dance spaces internationally, and facilitated group wellness experiences at Othership.
What draws me to all of these settings is the same question: how do you create the conditions for people to become more present, more connected, and more willing to participate?